Creating timeless jewelry inspired by you and your unique story.


Each piece is made to order,
carefully crafted to combine
your sentimental moments
with your personal style.

Our mission

To create affordable, custom jewelry
built to last a lifetime.

High quality

Our jewelry is made with 14k gold filled or sterling silver materials, ensuring your piece will last a lifetime.


All items are made with love in Tarpon Springs, FL!


Most of our items are customizable, so get creative and design your piece to suit your style.

The hands behind the stamps

Hi! I’m Kelsey, owner and founder of SWSS. When I first began exploring jewelry making back in 2015, I was a college student and working full time. It all started when I was looking for sentimental jewelry that would be both unique and distinctive while remaining timeless and easy to style. I was struggling to find options that fit my style and budget, and I began making pieces just for myself. I quickly grew a love for my craft, and soon I opened my Etsy shop, experimenting with different materials and offering a variety of items. Over time, I noticed that I wasn’t alone in my search for jewelry with a personalized touch; the ability to have a hand in creating such a meaningful piece was clearly very important to so many.

Our mission is to meld your story and special moments into a long lasting piece of jewelry; our items are made to order and most are customizable. I anticipated a variety of personalized messages for those big events in life; weddings, birthdays, Mother’s Days, etc. However, what I came to realize was some of the most significant parts in a persons story are small and private; sometimes beautiful, sometimes challenging, sometimes somber. Some stories are about perseverance and strength, some about love and loss. Each piece represents a small snapshot of a moment worth marking and a chance for us to create a permanent, tangible souvenir of a memory.

“Our mission is
to meld your story
and special moments into a long lasting
piece of jewelry”

Let’s Chat!

Sign up to hear about the latest news and exclusive offers

Thank you!