Hi! I’m Kelsey, owner and founder of SWSS. When I first began exploring jewelry making back in 2015, I was a college student and working full time. It all started when I was looking for sentimental jewelry that would be both unique and distinctive while remaining timeless and easy to style. I was struggling to find options that fit my style and budget, and I began making pieces just for myself. I quickly grew a love for my craft, and soon I opened my Etsy shop, experimenting with different materials and offering a variety of items. Over time, I noticed that I wasn’t alone in my search for jewelry with a personalized touch; the ability to have a hand in creating such a meaningful piece was clearly very important to so many.
Our mission is to meld your story and special moments into a long lasting piece of jewelry; our items are made to order and most are customizable. I anticipated a variety of personalized messages for those big events in life; weddings, birthdays, Mother’s Days, etc. However, what I came to realize was some of the most significant parts in a persons story are small and private; sometimes beautiful, sometimes challenging, sometimes somber. Some stories are about perseverance and strength, some about love and loss. Each piece represents a small snapshot of a moment worth marking and a chance for us to create a permanent, tangible souvenir of a memory.